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SEPHORA | HAIR

SEPHORA GOOD NEWS FOR GREAT HAIR

There's a little known secret about Sephora — they've quietly been building a top tier hair care selection. So to spread the word, we dramatized the message bringing the brand into a fun and playful space all while hyping their hair care selection.

The commercial got a little meta by creating a real wild posting, tapping real influencers (to not only create content for the campaign but also star in the spot) and even some custom art work from a real tattoo artist.


ECD: Shannon Washington
CDs: Katie Edmondson & Katie Yoder
Senior Copywriters: Saige Sharp & Marissa Clifford
Senior Art Directors: Asyia Fisher & Carsyn McKenzie
Director: Matthew Dillon Cohen