We’ve all done it: browsed for the perfect flight, cruise, experience or hotel for our dream vacation, and then never actually made the reservation. With travel marketers spending the majority of their budget on digital, we were tasked with showing them the conversion power of direct mail.
We decided to create a travel magazine: Unbooked. It was full of the reservations their customers never made, the experiences they never booked and the exotic meals they never ate. Throughout, we explained how direct mail tools can turn every interaction into action and get travelers from browsing to booking.