USPS Operation Santa

Every holiday season post offices receive thousands of letters addressed to Santa from those in need. In 2017, we digitized the Operation Santa program, allowing people to adopt a child's letter online and spread holiday cheer.

In 2018, the program expanded to include 7 locations across the nation and launched in time to help those that needed it most.

Cannes
Lion - Creative Data, 2018 - Bronze Winner
Lion Titanium, 2018 - Shortlist
Lion - Brand Activation: PR, 2018 - Shortlist
Cannes Lions - PR, 2019 - Bronze Winner

The Webby Awards
Corporate Social Responsibility, 2018 - Award Winner

The One Show
Media Relations, 2018 - Gold Pencil
Innovation in Public Relations, 2018 - Gold Pencil
Innovation in Interactive , 2018 - Silver Pencil
Creative Effectiveness, 2019 - Merit Winner

Clios Awards
PR: Special Event, 2018 - Shortlist
Direct: Digital/Mobile, 2018 - Shortlist
Corporate Image: Public Service, 2019 - Bronze Winner
Cause Related: Public Service, 2019 - Bronze Winner

D&AD
Impact: Community and Civic Engagement, 2019 - Shortlisted

Creative Directors: Tony Jones, Daniel Carlsson
Associate Creative Director: Jane Kim
Designer: Minju Yoon
Copywriter: Kate Rohrich
Art Directors: Asyia Fisher, Nancy Zhu